Not liars, storytellers
​Just to be clear, especially if you're just joining us:
The truth is elusive. No one knows the whole truth about anything. We certainly don't know the truth about the things we buy and recommend and use.
What we do know (and what we talk about) is our story. Our story about why use, recommend or are loyal to you and your products. Our story about the origin and the impact and the utility of what we buy.
Marketing is storytelling.
The story of your product, built into your product. The ad might be part of it, the copy might be part of it, but mostly, your product and your service and your people are all part of the story.
Tell it on purpose.

​- Seth Godin

Only the lifeless don’t change.
We change either on our own of by life itself.
However when ask to change our life we often face a huge resistance.
Hence to help reduce the resistance, following are 6 questions we can ask ourself whenever we see a need for change.
Start with a change we like to make and ask these 6 questions

1. Ask yourself why you want that change.
Without knowing why, why change.

2. How much you want that change.
We want to make the change, we also want to know how much we want. If it is a big change but it doesn’t matter to us, we will not put in effort to make that change. Yet we perceived it as high resistance.

3. What if I change but not as much?
It is ok. By acknowledging that we can change little by little the resistance to change will diminished.

4. How do I look after the change?
Picture ourself after the change. This will give ourself a pat on the back for the good work done.

5. Ask yourself is the changed you great?
Again picture ourself, this time involve some feeling. Does it feel great ? If it does, it is the change we need for our self.

6. Now that you change, what next?
Finally, life don’t stop here. What is the next change we should made? If the change we made earlier is a gradual change to a bigger change, we just repeat the 6 questions for the next change.
If not we can start identifying a new change to made.
​
It may takes longer in the beginning to questions our self.
With some practice it can come down to seconds and instantly the resistance of change is gone.

Why you shouldn't step out...
Why you shouldn't step up....
Why you shouldn't take the leap...
Why you shouldn't make that change....
Please ask ....WHY NOT